Concerts In The Park

Branding + Design

A summer long music festival in our backyard


Put on by Downtown Sacramento Partnership, Concerts in the Park brings the best musicians of all genres from the Sacramento region to the stage in the middle of Cesar Chavez Plaza. 2016 marked the 25th anniversary of Sacramento’s longest running outdoor music series, which was the perfect opportunity to create a new look and feel for the brand.


After a month of research and analyzing CIP’s significance to downtown Sacramento’s arts and culture scene, we knew the brand needed to be vibrant and strong. It also needed to be flexible so we could create a lasting appeal for years to come. Our primary goal was to appeal to millennials looking for authentic music experiences, however we also wanted to be inclusive to families who appreciate clean and safe activities for both adults and kids. We created the perfect mix (in our humble opinion).