Dr Praeger’s

Design + Photography

True to nutrition and wholesome goodness for the whole family

Their Story

Dr Praeger’s Sensible Foods is a health food company found in the freezer aisle built on the foundation of fun eating, healthy living and family. They had just gone through an extensive rebrand and packaging update and our team set out to highlight their values and better serve their customers with a new website.


With the website being an important aspect to the launch of the new brand, we highlighted Dr. Praeger’s personality through illustrations and graphic design elements.




With the New Website we worked to

Provide a better tool to explore all products, especially for those with dietary preferences

Create a sense of community built on the commitment to quality ingredients and nutritious eating

Increase awareness of Dr. Praeger’s family values by highlighting kid-friendly offerings and recipes to help parents provide well-rounded meals

The amazing development team at Joint Medias ultimately helped bring the user-friendly site to life.

Intrigued by the foundation of the company, we wanted to tell it in a fun way, beginning with the story of a couple of doctors who decided to launch a health food company. We created custom illustrations that pair with some of Dr. Praeger’s milestone events to brighten up the site and tell their story in an engaging way.