Photography + Social Strategy

Creating a world
for rose colored glasses


Eyeconic, a brand of VSP Global, recently underwent a major transformation. An innovative concept, they seamlessly connect your eyewear, your insurance coverage and your doctor’s expertise. They are highly service-focused, bringing a human connection to everything they do.


As part of the brand launch, we were tasked with creating unique photo content for Eyeconic’s social media channels. We wanted the images to feel super personal and relatable, but still aspirational to their style-savvy audience. We drafted moodboards and sketched storyboards for each image before bringing the scene to life.