Grove Haus is a California based studio that captures the story of food and farms through photography and videography. The studio offers packages of recipe development, in-house or on location photography, and recipe or documentary videography.
We worked with founder Erin Alderson to build her brand, starting with the primary logo which was inspired by the natural dinnerware used in her studio. From there we created a complete identity system; including pattern, typography, and color palette.
The shapes that make up the pattern are derived from the negative space of the letterforms and abstractly represent different perspectives of the natural dinnerware used in the studio.
Photo Credit: Grove.Haus